All event tools gathered in one platform

The collaboration with Evitbe is part of ATG’s development of its digital event operations, helping reduce costs while enabling faster, higher-quality communication during events. Evitbe’s event management system is used for events such as Elitloppet, Hästgalan, Nationaldagsgaloppen, and Sales Awards, as well as for internal meetings and kickoffs.

A clear benefit of the collaboration is the ability to track which customers and employees receive information and offers and who actually engages with them, while also increasing visibility and control over costs.

“We need an experienced partner and supplier that can match our vision and ambitions for how ATG will continue to develop its communication and event operations. With Evitbe, we have all the tools and expertise gathered in one place,” says Pontus Gille, Head of Events & Sponsorship at ATG.

ATG has historically been the only betting company licensed to offer horse race wagering in Sweden. With a mission to support harness racing and horse sports, ATG has contributed up to SEK 2 billion annually back to the industry. Following Sweden’s new gambling legislation introduced on January 1, 2019, ATG can now also offer sports betting and casino games alongside horse betting.

Want to learn more about the event management system? Book a demo here.