ICA 100 years

Under the theme “ICA 100 Years and Beyond,” the entire ICA organization celebrated their anniversary together with customers, guests, and employees. The celebration brought together over 7,000 employees across seven occasions in Stockholm, Helsingborg, and Gothenburg. ICA retailers and external partners were invited to seminars, exhibitions, and festivities. The celebration highlighted ICA’s history, but above all looked ahead and launched new positive initiatives that will make a difference in the future.

“We switched to Evitbe in 2015 from our in-house event system, which we had been very satisfied with. What won us over was the combination of functionality, design, and personal service. Today, we use all features frequently and have been able to increase interaction at our events while further improving quality. This was more than proven during our intensive anniversary year in 2017. We are truly happy with everything we can do and how great it looks,” says Anne-Christine “Skrållan” Karlkvist, Project Manager at ICA Event.

Want to learn more about our event management system? You can read more about the different features here.